Three ways to work together. Most clients start with the Review.
Independent Marketing Review
A time-bound read on your marketing, ending in ranked decisions.
Nobody gets replaced to get it, and it does not end in a pitch to run your media.
See what the Review covers- Fee
- From TODO: starting price, USD, fixedAgreed before any work starts. Not a percentage of your spend.
- Duration
- Usually TODO: 3-4 weeks?
- Your team’s time
- About TODO: hours in totalRead-only access. NDA on request.
- Readout
- A 60-minute leadership session
Embedded Marketing Partnership
Ongoing senior judgment alongside you, your team and your existing partners. I do not take over the marketing function by default.
What it covers
Budget and allocation decisions, performance reviews, testing priorities, partner oversight, and measurement improvement.
Cadence
TODO: e.g. a call every two weeks, a monthly budget review, a quarterly partner review
From
TODO: monthly starting price, USD
Minimum term
TODO: minimum term
Not included
TODO: what is explicitly out of scope, e.g. day-to-day campaign management, creative production
Selective execution
If a decision needs implementing and I am genuinely the right person for it, I can run it. If your team or current agency is better placed, they should, and I will say so.
Channels I run
TODO: exact channels, e.g. paid search, paid social, programmatic display
Platforms
TODO: exact platforms you will name
Tracking and analytics
TODO: e.g. GA4, GTM, server-side tagging, conversion tracking audits
Landing pages and creative
TODO: what you do and do not do here, including whether you bring in specialists
For execution beyond what I run myself, I bring in specialists I have worked with before, and I tell you when that is the case.
Written in your language, not mine.
Where should we invest next?
Where the next dollar earns most, and where money is being wasted.
What is actually working?
What drives growth versus what takes credit for it in the reporting.
What is holding growth back?
Often not the ads: the offer, the creative, the landing experience, or tracking.
Keep, fix, stop, test or scale?
A ranked set of decisions with reasoning, not an audit nobody acts on.
Who should own what?
In-house, existing agency, a specialist, or me. What belongs where.
Should you execute it?
Only when I am genuinely the right person for the job.
A sequence, not a black box.
Understand the business
Economics, goals, customers, constraints, team, and the partners already in place.
Diagnose the system
Measurement, funnel, channels, creative, offer and allocation, examined together.
Prioritize the decisions
Separate urgent from important, and quantify upside and risk where I can.
Decide
Keep, fix, stop, test or scale, each with the reasoning and what would change it.
Execute
Whoever is best placed: your team, your agency, me, or a mix.
Learn and reallocate
Update the plan with evidence rather than defend the old one.
Not sure which one you need?
Bring me the decision you are wrestling with. I will point you to the right first step, even if it is not me.