Before you spend more, understand what you already have.
A senior, independent read on your marketing: what is working, where money is leaking, and what should happen next. Delivered as decisions you can act on.
- Fee
- From TODO: starting price, USD, fixedAgreed before any work starts. Not a percentage of your spend.
- Duration
- Usually TODO: 3-4 weeks?
- Your team’s time
- About TODO: hours in totalRead-only access. NDA on request.
- Readout
- A 60-minute leadership session
Not an automated audit. Not a disguised pitch.
Written by a person
Read and written by me, not scored by a tool.
No upsell built in
If the answer is don’t spend more, that is the answer.
Ends in decisions
A ranked plan, not a dashboard or a long PDF.
Is the Review for you?
Usually a fit
- Spending TODO: e.g. $30k+ a month across two or more channels
- An agency, an in-house team, or both
- Enough investment that a wrong allocation decision has real consequences
Not a fit if
- You are pre-launch or under TODO: e.g. $10k a month
- You just want someone to run ads
- You need a recommendation to confirm a decision already taken
The whole system, not just the ad account.
What I need from you.
About TODO: hours of your team’s time in total. Read-only access. NDA on request.
Business goals and economics
Growth model, unit economics, and the constraints marketing works within.
Current plan and allocation
What is running, and where the budget currently goes.
Reporting and measurement
Read-only access to the numbers you currently decide from.
Team and partner setup
Who does what, internally and externally.
The open decisions
What you are genuinely uncertain about right now.
Kickoff to readout.
Kickoff and access Week 1
Agree the questions the Review has to answer, and get read-only access.
Evidence review Weeks 2 to 3
Performance, measurement, funnel, creative, allocation and partner setup.
Analysis Weeks 2 to 3
Find the constraint, test assumptions, quantify upside and risk where possible.
Decision memo Week TODO: 3-4?
Ranked decisions, each with reasoning and what would change it.
Leadership readout 60 minutes
A working session to pressure-test the decisions together.
A decision, not a data dump.
Every recommendation lands as one of five verdicts, with the reasoning attached.
Keep
What is working and deserves protection.
Fix
What is constraining performance right now.
Stop
What consumes budget or attention without earning it.
Test
What is worth learning next, and how I would measure it.
Scale
What has earned additional investment.
What a decision looks like on paper.
Hold spend at current level while the offer is fixed.
- Why
- Acquisition volume is fine, but landing-page conversion fell 28% after the offer change. More media buys more traffic into the same constraint.
- Next action
- Restore the baseline offer as a test, validate conversion, then reassess the scaling threshold.
- What would change this
- Conversion recovering to within 10% of baseline, or evidence the drop is seasonal.
Illustrative example with dummy data, to show the format and the level of reasoning.
TODO: decide whether to offer a full sample Review as a downloadable PDF, based on a fictional company and clearly labelled. Strongest proof available before you have clients.
Bring me one decision you want challenged.
Twenty minutes to talk it through. If a Review is the right next step, I will scope it and quote a fixed fee. If it is not, I will say so.